June 30 - July 1 2004, at Las Vegas Convention Center, VIA exhibited its latest range of products at the International Bowl Expo 2004 (IBE 2004), for which VIA is a platinum sponsor and has been a platinum sponsor for the past years.

Similar to Bowl Expo 2003, there was again a complete package of VIA bowling lane of full length in the place for the already well-known 'Bowling For Bucks' competition sponsored by VIA. For the competition, the player who gets a spare for the 7-10 split wins the prize of one million US dollars. Numerous players enjoyed the competition. Although none of them won the top prize, USD 50,000 in cash and a great number of toys were distributed out to the participants and winners of different grades. The competition was a real highlight on the fair, and it offered a good opportunity for the global visitors to see, to touch and to feel VIA bowling products. VIA's creativity and splendid presence is recognized by BPAA and visitors.